Upinder SinghCurious Mentor & Think Tank

areas of expertise
  • Value Proposition & Differentiation
  • Marketing Strategy
  • Go-to-Market Strategy
  • Communication Strategy
  • Customer Value Optimization
  • Growth Strategy
  • Mentoring of Startup Entrepreneurs
  • Mentoring of Marketers
education
  • Working along with 43 startups, 28 mid size companies & 32 international brands.
  • Competitive Marketing Strategy, IIM – Bangalore, India
  • Branding & Brand Marketing, IIM – Indore, India
  • MBA, IILM Institute for Higher Education, Lodi Colony, Delhi
  • Electrical Engineering (Diploma), GNEP , Ludhiana, India
  • Export & Import Management, FTDC, New Delhi, India

With over 20 years of experience in entrepreneurship, management, business planning, market analysis, Information Technology , operations, and decision analysis, Upinder has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.

Aaretch comes up with customized solutions, as per our strengths and stage of growth, that are actually implementable. That is their strength compared to other consulting companies.

Before founding Aaretch Wizdom in mid-2011, Upinder has worked as Head Marketing with Information Technology companies in India. Previously, Upinder held various management positions in Bangalore, New Delhi and Chandigarh at various Technology Companies and Marketing agencies, most recently as Head Marketing in Novatium of Ericsson Group, focusing on Marketing and Business Development.

publications

  • Within the construction industry as their overdraft

    Many businesses, large and small, have a huge source of great ideas that can help them improve, innovate, and grow, and yet so many of these companies never think of using this amazing corporate asset. What is this highly valuable asset? Its own people.

    January 22, 2016
  • Strategic and commercial approach with issues

    Says Morgan Fraud, the author of The Thinking Corporation, “Given that we are all capable of contributing new ideas, the question becomes how do you successfully generate, capture, process and implement ideas?” Becoming an organization capable of answering this question can benefit in a number of ways

    January 22, 2016
  • Seven weeks working ‘pro bono’ with a charity

    Growth through innovation/creativity. Rather than be constrained by ideas for new products, services and new markets coming from just a few people, a Thinking Corporation can tap into the employees.

    January 22, 2016

contact details

New Delhi, India

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how can we help you?

Contact us for any help required in initial and growth stage of your venture pertaining to solutions as spelled out in home page, or submit a business inquiry online.

Aaretch Consulting Team helped me formed my idea into a marketable product by helping me at various stages of Product Development, Initial Customer interest and Manufacturing Vendor FInalisation.

Kirit Goyal
Director & Chief Executive Officer, Clean Water Generator Pvt Ltd

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